About Us
stitched with love. worn with meaning.
Nancy The Label is a love letter to my grandmother, Nancy, who sewed the most exquisite dresses for my sister Rachel and me when we were little girls. Whenever we put on one of her creations, we felt cherished, seen, and deeply loved — a feeling that sits at the heart of this label.
I design with the belief that the best clothing makes you feel wonderful. Every piece is created to flatter, feel effortless, and offer that quiet sense of confidence. You’ll also see this reflected in the fabrics I choose — exquisite linens, crisp cottons, beautifully textured ramies — often paired with exclusively designed prints that have been designed to add a joyful, uplifting touch to every piece.
Nancy The Label is proudly made in partnership with ethical, women-centred artisans in Bali and beyond, whose craftsmanship and care are woven through every garment.
Inspired by my Nancy’s legacy, her creativity, and her love of creating for others, this label is a celebration of femininity, craftsmanship, and heart.
I hope you love wearing it as much as I have loved creating it for you.
Alex xx